The online world is changing at a rapid pace. The consumer is much more elusive with regular media. The customer journey is changing due to technological developments. The smartphone plays a substantial part in the marketing mix.
Reaching the consumer at the right time with the right message through the right channel remains a challenge and can only be used if all data within your business is optimized. To keep this data up to date, correct, clean AND directly available for personalized marketing, it is important that different applications are linked. Usually via API.
That’s the RetailBox +.
- Local search with centrally-built adwords campaigns
- Direct link with central database
- Marketing communication tool for local entrepreneur
- Connected with POS register
- Connection with E-commerce (customer is also connected to local store)
- Loyalty Card
- Social Syndication
Quick implementation = Direct result
Because we have a range of connections already developed, we can implement the RetailBox + relatively quickly. We connect existing systems (CMS, ERP, CRM, E-commerce, Cashier, etc.) and create a custom-made dashboard.
25 Retail Models
For manufacturers, it is not enough to focus on the end user alone with their sales and marketing. There is a need for shops (also online) to sell their products! Understanding the marketing process is a must.
Several Customer Journeys
Local Leads is an ideal solution to deploy Google Local Search with your sales channel. The orientation for a product or service begins in the Netherlands in more than 90% of cases on Google. That’s the place to be good at least.
Finding customers is obviously the first challenge, but binding customers is ultimately the most valuable challenge. With RetailBox + you can “trigger” your customers with the right message at various relevant points.
Marketing automation is a very important part of the current marketing approach. However, with many marketing automation solutions, the focus is very much on the online section. Still, in retail almost 93% of the transaction happens still offline in the local store.
We have the solution!
Many organizations have too many different systems that do sync well together. Crucial is that there is one point where all customer data are recorded. Omnichannel without a good (social) CRM solution does not exist. (Source: Beeckestijn Business School)
We have the solution!
Forrester indicates that only 55-65% of your sales are actively involved in social media. Leave them to post the correct posts. Social Syndication gives you full control over your channel’s notification AND provides local-level leads.
Meer inzicht in klantgedrag. Grotere betrokkenheid lokaal verkoop punt. Optimaal gebbruik van e-commerce in harmonie met resellers. Meer rendement uit de marketing door persoonlijke berichten. Cross-over tussen off-line en online. Groei van klanten en groei van omzet op bestaande klanten. Wij kunnen u helpen met onze oplossingen.
This post is also available in: